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- Analytics Service,
- Shows how visitors interact with a website,
- Service initially launched in 2005 after acquiring Urchin,
- Was originally created to compete with paid analytics services like IBM and WebTrends,
- 66% of Websites using analytical technology use Google Analytics
- The data comes from three sources: HTTP request of the user, Browser/system information, and first party cookies,
- The Google Analytics Tracking Code retrieves web page data and then the data is sent through an Analytics database,
- Uses a JavaScript code to accomplish this, which must be encoded on the webpage,
- User also must allow cookies.
- Google Analytics will record your data,
- It takes your data and displays it in charts, reports, and other forms to understand interactions with your website that are customizable,
- Reports come from the following categories:
- Average time on the page-can help determine interest level of the visitor
- References-shows from where they come from (like another website)
- Interests-what else is your visitor interest in
- Can be hard to find all of the different reports Google Analytics has to offer
- Data can be overwhelming
- If you have high web-traffic, you might need to update to the premium version
- Continually updated
- Google Analytics can greatly benefit your website
- Gives you great detail
- Allows you to visualize data
- Better informed decisions can be made as a result
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Google Analytics Review